strawberry fields
project overview
project overview
Strawberry Fields is an immersive arts and music festival celebrated in the Australian wilderness. Titled 'Art First: The Pulse of Expression,' this rebranding shift moves the focus from a purely music-centric event to a holistic cultural canvas. By syncing bold visual typography with dynamic sound waves, the new identity crafts an engaging multisensory experience where fine art, community, and pulsating soundscapes live as one.
Strawberry Fields is an immersive arts and music festival celebrated in the Australian wilderness. Titled 'Art First: The Pulse of Expression,' this rebranding shift moves the focus from a purely music-centric event to a holistic cultural canvas. By syncing bold visual typography with dynamic sound waves, the new identity crafts an engaging multisensory experience where fine art, community, and pulsating soundscapes live as one.
Strawberry Fields is an immersive arts and music festival celebrated in the Australian wilderness. Titled 'Art First: The Pulse of Expression,' this rebranding shift moves the focus from a purely music-centric event to a holistic cultural canvas. By syncing bold visual typography with dynamic sound waves, the new identity crafts an engaging multisensory experience where fine art, community, and pulsating soundscapes live as one.
project type
project type
rebranding
rebranding
year
year
2024
2024
my role
my role
Student Designer
Student Designer
client
client
University of Melbourne
University of Melbourne
