For Change Co. is a Melbourne-based social enterprise combining a coffee shop, crêperie, and catering service to fund programs that combat youth homelessness. As part of an exchange project at the University of Melbourne, I led a full rebrand to unify its three sub-brands into one cohesive identity.
REBRANDING
Problem
For Change Co.'s three divisions, coffee, crêpes, and catering, shared a logo but diverged everywhere else, with inconsistent branding across social media and physical locations that undermined the sense of one unified organization behind a shared mission.
Solution
I developed "Harmony in Action," a flexible identity system built around interlocking shapes that represent each division coming together for a common cause. The system includes a refreshed logo suite, color palette, illustrations, and guidelines applied across posters, packaging, signage, and social.
