Materia Madrid is a Madrid-based artisan baking and pastry school offering hands-on courses taught by renowned bakers. I led the social media strategy, built content pillars, designed a cohesive feed, and created paid media assets that reflect the craft and warmth of the school, helping drive 90% of their courses to sell out.
SOCIAL MEDIA
PAID MEDIA
Problem
As a growing baking school with courses for both curious amateurs and serious professionals, Materia Madrid needed a social and paid presence that could speak to both audiences while staying cohesive and credible.
Solution
I developed a content pillar strategy, a consistent visual system for the feed, and paid media designs to support course launches. The strategy has driven real results, with 90% of courses now selling out, while giving the brand a trustworthy presence across organic and paid channels.
