Deeply is a European surf brand making technical wetsuits, surf gear and lifestyle apparel for a new generation connected to both the ocean and the city. I led the social media strategy and designed social and paid media creative, producing static and video assets that bring the brand’s modern, cliché-free take on surf culture to life.
SOCIAL MEDIA
GRAPHIC DESIGN
Problem
Surf brands on social media often fall back on the same postcard imagery of palm trees, sunsets and generic beach life, while technical wetsuit features are hard to communicate in a way that feels exciting. Deeply needed a presence that could explain performance product clearly without losing the attitude that sets it apart.
Solution
I built a social strategy around content pillars connecting product, community and surf lifestyle, and designed a cohesive visual system for the feed. I then adapted it into paid media assets, both static and video, that highlight each wetsuit range’s technical benefits, giving Deeply one consistent, recognisable voice across organic and paid channels.
