Onleash
project overview
project overview
ONLEASH is a contemporary pet lifestyle brand that redefines canine accessories through the lens of minimal luxury and essential elegance. As a freelance branding project, I developed the comprehensive visual identity from the ground up—including the brand strategy, typography hierarchy, an editorial photographic system, and premium packaging design. The project aims to elevate the daily walking routine, transforming functional dog harnesses into beautiful extensions of a modern owner's personal style.
ONLEASH is a contemporary pet lifestyle brand that redefines canine accessories through the lens of minimal luxury and essential elegance. As a freelance branding project, I developed the comprehensive visual identity from the ground up—including the brand strategy, typography hierarchy, an editorial photographic system, and premium packaging design. The project aims to elevate the daily walking routine, transforming functional dog harnesses into beautiful extensions of a modern owner's personal style.
ONLEASH is a contemporary pet lifestyle brand that redefines canine accessories through the lens of minimal luxury and essential elegance. As a freelance branding project, I developed the comprehensive visual identity from the ground up—including the brand strategy, typography hierarchy, an editorial photographic system, and premium packaging design. The project aims to elevate the daily walking routine, transforming functional dog harnesses into beautiful extensions of a modern owner's personal style.
project type
project type
Branding & Web Design
Branding & Web Design
year
year
2026
2026
my role
my role
Freelance Designer
Freelance Designer
client
client
Onleash
Onleash
