Cultiva
project overview
project overview
Cultiva is a digital platform born to redefine the farm-to-table journey in Spain by making high-quality organic food affordable and accessible. Developed as my graduation thesis at IE University, I built the entire brand ecosystem from the ground up—merging in-depth brand strategy, corporate identity, a comprehensive e-commerce platform, and a vibrant social media launch. This project is the ultimate reflection of my dual profile: combining analytical business thinking with refined creative execution
Cultiva is a digital platform born to redefine the farm-to-table journey in Spain by making high-quality organic food affordable and accessible. Developed as my graduation thesis at IE University, I built the entire brand ecosystem from the ground up—merging in-depth brand strategy, corporate identity, a comprehensive e-commerce platform, and a vibrant social media launch. This project is the ultimate reflection of my dual profile: combining analytical business thinking with refined creative execution
Cultiva is a digital platform born to redefine the farm-to-table journey in Spain by making high-quality organic food affordable and accessible. Developed as my graduation thesis at IE University, I built the entire brand ecosystem from the ground up—merging in-depth brand strategy, corporate identity, a comprehensive e-commerce platform, and a vibrant social media launch. This project is the ultimate reflection of my dual profile: combining analytical business thinking with refined creative execution
project type
project type
Bachelor's Thesis
Bachelor's Thesis
year
year
2025
2025
my role
my role
Student Designer
Student Designer
client
client
IE University
IE University
