The IE Marketing Club serves as a gateway to industry insights, professional networking, and real career opportunities. To ensure a strong and cohesive identity over time, I designed a brand book that maintains consistency across all touchpoints.

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Every element reinforces the club’s mission to empower members for success in the marketing field—fostering growth, facilitating connections with industry leaders, and delivering insightful content tailored to the IE community. The brand book embodies this commitment, shaping a professional and enduring presence within IE University.